Executive office
Template
visual consistency

Style guide

A structured design foundation ensuring consistency across all pages. Well-defined system to maintain visual consistency and balance.

Colors & brand accent settings
Typography
Layouts, sizing, actions
Button icon
Brand Accent primary color
Brand Accent secondary color
Primary 10
Primary 50
Primary 100
Primary 200
Primary 300
Primary 400
Primary 500
Primary 600
Primary 700
Primary 800
Primary 900
Primary 950
Secondary 10
Secondary 50
Secondary 100
Secondary 200
Secondary 300
Secondary 400
Secondary 500
Secondary 600
Secondary 700
Secondary 800
Secondary 900
Secondary 950
Neutral 0
Neutral 50
Neutral 100
Neutral 200
Neutral 300
Neutral 400
Neutral 500
Neutral 600
Neutral 700
Neutral 800
Neutral 900
Neutral 950
Body Background
Body Background Dark
Light Subtle
Light Base
Light Strong
Dark Subtle
Dark Base
Dark strong
Headings

H1 Base Heading

H2 Base Heading

H3 Base Heading

H4 Base Heading

H5 Base Heading
H6 Base Heading
Custom Headings

Heading Custom / is 2XLarge

Heading Custom / is XLarge

Heading Custom / is Large

Heading Custom / is Medium

Heading Custom / is Small

Heading Custom / is XSmall

Heading Custom / is 2XSmall

Heading bold

Heading Custom / is 2XLarge

Heading Custom / is XLarge

Heading Custom / is Large

Heading Custom / is Medium

Heading Custom / is Small

Heading Custom / is XSmall

Heading Custom / is 2XSmall

Default paragraph

Use this paragraph style for standard body copy. It’s optimized for readability, spacing, and long-form content across pages and CMS templates.

Custom Paragraph

Use this variant for supporting descriptions, captions, and secondary content where you want a slightly different rhythm.

Use this variant for supporting descriptions, captions, and secondary content where you want a slightly different rhythm.

Use this variant for supporting descriptions, captions, and secondary content where you want a slightly different rhythm.

Bold Paragraph

Use bold paragraphs for emphasis - introductions, key takeaways, and short statements that should stand out.

Use bold paragraphs for emphasis - introductions, key takeaways, and short statements that should stand out.

Use bold paragraphs for emphasis - introductions, key takeaways, and short statements that should stand out.

Rich Text Block

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Use this paragraph style for standard body copy. It’s optimized for readability, spacing, and long-form content across pages and CMS templates. Use this paragraph style for standard body copy. It’s optimized for readability, spacing, and long-form content across pages and CMS templates.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Columns
With Fill
Column 1
Column 2
Column 2
Column 3
Column 3
Column 3
Column 4
Column 4
Column 4
Column 4
Column 30
Column 70
Column 40
Column 60
Flex Layouts
Flex
Flex Row
Flex Col
Flex Wrap
Max Widths
Max W15
Max W20
Max W30
Max W40
Max W48
Max W56
Max W64
Max W72
Max W72
Section BG Colors
Subtle
Base
Strong
dark Subtle
Dark base
Dark strong
Transparent
Hands on dental brush tool